The Process of Identifying and Defining to better your Contents Story

​In this short reading, the desired results are to pose thoughts to help you start identifying and defining problems that can arise, as you continue to build content and start telling your story. As you read and if your lost, please take time to re-read the past posts to help you understand the importance of content, storytelling, as this short story will help in Identifying and defining a problem from the managerial decision-making point of view. However, these points can apply to any small one-person entity to a large team of executive managers looking to grow markets, or even expand services across the globe. How you start to define your content and identify problems, will allow your story to begin to take shape in planning and taking your content to the next level. What can I learn from defining and identifying problems that arise in our content? How these help with planning? Why should this be considered?
As mentioned, the reach is aimed toward the owner, or even the manager, or anyone looking to understand how to define your content and identifying problems to help structure a plan to build for if you're looking for a solution, a new market plan, or policy change, how does identifying and defining content problems help us build plans within our markets that we reach?
As you ponder this question, perhaps you work with a management team, and a recurring issue is happening within your organization. The problem arising is an employer problem with tardiness, or perhaps with call-ins, how does the company address identify and define this problem based on policy on hand? Well analyzing policy in place, the management team notices that call ins, and tardiness are happening on certain days, and only within certain departments. How do you define and identify the problem just read? What solutions can you think of, let's say there is a pandemic happening, or safety has become a concern due to higher crime in the area? As you think of the content you produce, such as a car salesman, most will know the inventory, yet they sold three cars and it's a Saturday? What's the problem? We have the cars (content), salesperson (content), how do you the owner identify and define the problem this week of three sold cars? Did a new month just start? How many appointments where set during the week? How many phone calls were made? Why did the last person not buy the car you showed for three hours? As these questions are posed, think of your content, why don't I have many views? The content is available and priced better than my competitor, so why won't anyone come visit? Or perhaps the demographics in the area don't fit the need for the content you provide? How do you Identify and define these issues as they arise? What solutions can you create to build for the end goal if the result is to have more readers or subscribers?
As your pondering, maybe you aren't having these issues, maybe you have an online store, and have identified other problems that are causing lack of visitors to your store. The content may not be part of the problem, and have identified a marketing issue, or perhaps a lack of initiative to sell? It happens, as organizations are made up of humans with vast differences, and you should think of the customer as the same, with vast differences and many different questions. And here when your able to identify that a problem is occurring, the next step defining how this is being problematic, which allows determining alternatives to address the problems or even create a new plan to move to a larger market, or solutions to tardiness as posed earlier in the article.
Let's go back to the car story and show how Identifying and defining the problem helped find a set of solutions leading the customer to buy a different vehicle then first intended. Recalling the story, Identifying and defining the customers need was how selling worked. The customer came from their home, drove to the lot and went straight to one particular vehicle. Here's how the salesperson, i.e., me at the time helped Identify and find alternative solutions to a need that was defined when we chatted on the lot. Since the content of the lot was cars, the need of the customer became clear. The need of finding value became larger, based off Identifying and defining the problem and what drove them to the lot. The same as with the content you produce, does it produce a desired result? Define why those results, then you can start to find solutions. Let your content be the guide, and assist in helping answer questions, raising awareness, to help your content spread farther and help grow to your desired results!
In this brief example, the first part of our content was the car. Being able to Identify and define the values which the customer spoke, led to an alternative solution to questions posed, such as payments, warranties, vehicle features, to gas savings. As you think of your business, think of the differing factors involved with what your content is providing. Other parts of Identifying and Defining the customers problems enabled a solution which was a win-win for both parties involved. As you plan around your content and start telling your story, being able to identify and define problems or needed changes to strategy, will help as you begin to build and plan more of your market strategy. Keep following and share and subscribe for more as we-
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