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As we continue on the powwow trail about content, previous posts hopefully raised some questions to be asked, and the story our content tells: whether it be products your selling, to writing a blog such as this, to engaging your audience on your website. Why should my content include my story? How can this help raise awareness, or even engage the markets which we are looking to impact? Why do we need to plan with our content?
Think about the contents of the last place you visited, or even a recent news article or podcast that you perused through. While you ponder those ideas, think about what it was that really got you engaged in what you saw? Think about the sender/receiver relationship. How did the content you heard, saw, smelled, felt, engage you to an action such as: buying, supporting, or even commenting to whatever it was moved produced the engaged action? How did the message from the sender and the content of the message move you to act on these sent signals? When did this sent message engage you to take action on it? Think about the jingle of the ad, how was it received? Did you turn the channel to another station or learn more about what you saw or heard? What about the voice or message of the sender? Did that move you to action. or even cause you to comment within your thoughts? Or think of your last interaction with a customer service provider? Did your message sent, come back the way the person on the other end received it? Or perhaps the content of the sent message got lost in translation, and the order was incomplete.
As you start thinking about these questions, what is happening in this storytelling of content, the hopes of engagement to an action. The content here through the questions posed, is to understand storytelling. Though you may be confused on what is taking place, the storytelling part is taking place the minute you read through the title. If you made it this far, you now have learned the twist of this particular story. Is this a story within a story? Does this story lead me to a desired action of the writer's intentions? Think about the last article you read, or even class you attended. The writer sent a message to all the readers, some will engage, some will share the story, some will even argue, in all examples and questions posed, the story had the affect which you the sender, business owner, creator, marketer, on down the management line, your story, is the idea of how storytelling is a way to use content.
So how are you telling your story today? We hope to start you with our story, in the next article, along with the topics of planning, strategy, marketing, will be a part of the journey that will be told along the way. What is your story? How can we learn more of your story? Where can we find more so we can help you start telling your story!!
Listen to the podcast as we start building on Storytelling-https://anchor.fm/nativepodcastnetwork
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Native Broadcast - Staff Writer