Live with the Native Guy! Dancing your Style through the Internet powwow Waves! Native Marketing Entertainment website
Rez Talk with Brock StoneFish
Who is Brock Stonefish? Brock is from the Delaware Nation at Morviantown mixed with Chippewa and Oneida Bloodlines. Did you know the first church still standing was built in 1810 by Moravian Missionaries.
Where can you find the album and support Brock Stonefish?
visit brockstonefish.com and learn more about the great work that Brock does for the community!
Did you Know-- Brock Stonefish is a certified Guitar Luthier, and has been making a difference for youth, through the Indigenous Youth Guitar Giveaway. A luthier is a maker of string instruments such as violins or guitars. (Pronounced loo dier). Brock Designed a guitar for MMIW. Searching brockstonefish.com you can learn more about the indigenous youth guitar give away series, and the great work that Brock does for the community!
It was a rainy day that we talked with this amazing guest on the Plains of Studio Tipi one. Brock called via zoom, to discuss the Debut Album as seen in the photo "Turtle Island" produced by Gary Farmer of Gonzo Drive Records, and most notably in the First nations communities recently as "Uncle Brownie" on the hit series Reservation Dogs, now streaming on HULU!
The first half of the interview you hear Brock and the Native Guy discuss the realities facing communities within First Nations people, some history talk, and the common reality that First Nations have today. Did you learn where the name Delaware came from? Known as the Wampanoag people in the 1600's to being called Delaware, did you catch who Brock tells you the name comes from? What started the King Phillps war? Listen in as Brock shares brief history of the tribes from the East coast.
As you listen to the different topics discussed on this great episode on the Powwow Trail, you learn not only about history, but the great music which through "Native Smokes" sharing the video 'Turtle Island" you learn more about the great things of Brock Stonefish Background. Did you know Brock opened for B.B. King? Brock shares his story of how he opened for B.B. King and encourages the youth to "hunt for culture" as he did which led him to this great opportunity.
What Got Brock to start playing the blues and guitar? Brock started playing classical, and said it was the movie "Crossroads, which got him to start playing the blues. Inspired by Eric Clapton, the Blues Brothers, listening to bands growing up in Detroit, the music influences in the house helped Brocks musical aspirations. Listen in and hear who inspired Brock, the schools which helped grow this great talent you hear today! Who does Brock say he studies with? Listen to the interview here.
Learn more about Brocks 6 Track Debut Album, listen to the story of "Butterfly" (For all those Butterflies, MMIW). Did you hear how long Brock worked with Gary Farmer? How many movies does Brock say Gary Farmer has been in? Listen as Brock shares the story of how this great debut album came about! Listen in as you learn more about what the track "Talking Tree" is about.
You can hear this great interview by going to the podcast page and hit any of the streaming links. Listen or watch here and learn more about this great Baritone voice of Brock Stonefish! Find him streaming and go visit brockstonefish.com and support this great artist! Find Brocks music on Pandora, iTunes, Amazon Music, streaming now! Support indigenous artist!
"I just want to provide that avenue for Indigenous youth, that I know that have the same problems I did when I was young on my journey through life." Brock Stonefish -CBC News
In this short reading, the desired results are to pose thoughts to help you start identifying and defining problems that can arise, as you continue to build content and start telling your story. As you read and if your lost, please take time to re-read the past posts to help you understand the importance of content, storytelling, as this short story will help in Identifying and defining a problem from the managerial decision-making point of view. However, these points can apply to any small one-person entity to a large team of executive managers looking to grow markets, or even expand services across the globe. How you start to define your content and identify problems, will allow your story to begin to take shape in planning and taking your content to the next level. What can I learn from defining and identifying problems that arise in our content? How these help with planning? Why should this be considered?
As mentioned, the reach is aimed toward the owner, or even the manager, or anyone looking to understand how to define your content and identifying problems to help structure a plan to build for if you're looking for a solution, a new market plan, or policy change, how does identifying and defining content problems help us build plans within our markets that we reach?
As you ponder this question, perhaps you work with a management team, and a recurring issue is happening within your organization. The problem arising is an employer problem with tardiness, or perhaps with call-ins, how does the company address identify and define this problem based on policy on hand? Well analyzing policy in place, the management team notices that call ins, and tardiness are happening on certain days, and only within certain departments. How do you define and identify the problem just read? What solutions can you think of, let's say there is a pandemic happening, or safety has become a concern due to higher crime in the area? As you think of the content you produce, such as a car salesman, most will know the inventory, yet they sold three cars and it's a Saturday? What's the problem? We have the cars (content), salesperson (content), how do you the owner identify and define the problem this week of three sold cars? Did a new month just start? How many appointments where set during the week? How many phone calls were made? Why did the last person not buy the car you showed for three hours? As these questions are posed, think of your content, why don't I have many views? The content is available and priced better than my competitor, so why won't anyone come visit? Or perhaps the demographics in the area don't fit the need for the content you provide? How do you Identify and define these issues as they arise? What solutions can you create to build for the end goal if the result is to have more readers or subscribers?
As your pondering, maybe you aren't having these issues, maybe you have an online store, and have identified other problems that are causing lack of visitors to your store. The content may not be part of the problem, and have identified a marketing issue, or perhaps a lack of initiative to sell? It happens, as organizations are made up of humans with vast differences, and you should think of the customer as the same, with vast differences and many different questions. And here when your able to identify that a problem is occurring, the next step defining how this is being problematic, which allows determining alternatives to address the problems or even create a new plan to move to a larger market, or solutions to tardiness as posed earlier in the article.
Let's go back to the car story and show how Identifying and defining the problem helped find a set of solutions leading the customer to buy a different vehicle then first intended. Recalling the story, Identifying and defining the customers need was how selling worked. The customer came from their home, drove to the lot and went straight to one particular vehicle. Here's how the salesperson, i.e., me at the time helped Identify and find alternative solutions to a need that was defined when we chatted on the lot. Since the content of the lot was cars, the need of the customer became clear. The need of finding value became larger, based off Identifying and defining the problem and what drove them to the lot. The same as with the content you produce, does it produce a desired result? Define why those results, then you can start to find solutions. Let your content be the guide, and assist in helping answer questions, raising awareness, to help your content spread farther and help grow to your desired results!
In this brief example, the first part of our content was the car. Being able to Identify and define the values which the customer spoke, led to an alternative solution to questions posed, such as payments, warranties, vehicle features, to gas savings. As you think of your business, think of the differing factors involved with what your content is providing. Other parts of Identifying and Defining the customers problems enabled a solution which was a win-win for both parties involved. As you plan around your content and start telling your story, being able to identify and define problems or needed changes to strategy, will help as you begin to build and plan more of your market strategy. Keep following and share and subscribe for more as we-
"Dance your Style" on "the Powwow Trail"
How do you Tell your Story?
As we think of the content, how does it helps tell the story of what your business, podcast, etc. is doing to bring customers? This continuation of understanding content and telling your story, I share a story when I sold cars for a large dealership in a nice college town. How will this story relate to the content and what it means in building, to the desired result, and decipher how knowledge of the content, in this story it will be the vehicles we sold became an advantage. As the story goes, ask how content was used? What knowledge allowed this content to be sold? How did the Sender/Receiver take place?
In the summer of 2016, working for a Toyota/Volkswagen dealership, the lot had 70 used cars, 150 new Toyota inventory, and 100 Volkswagen vehicles. The inventory was always changing, new products, extras, and inventory always had to be updated with competitors pricing, too how we showed our content for this niche brand of customers, the vehicles being Toyota/VW/Used vehicles. With any product, depending on brand awareness, this is an assumption statement, the people who came to the Toyota/Volkswagen lot had the vehicle they intended to buy in mind. It was on one sales pitch that allowed me to take what the Sender told me and found them exactly the opposite car they came to buy! How and why did they buy a different car? Let's tell more of the story.
It was a warm Saturday in 2016, a young couple, managed to walk unescorted on the sales lot. The products as mentioned cars, from small, midsize, SUV, and Trucks, both lots, sans trucks on the VW lot. I happened to be on the VW floor as depending on knowledge and testing, some sold Toyota only, some sold VW, and others had the privilege to walk both lots and sell both products, as well being part of the online team bringing customers to the lot via e-commerce. But this day, this customer went against all policy and showed up unannounced (hint of sarcasm), and we couldn't do the lots usual sales techniques and get them logged in to the computer. The game plan had to change on the fly, and any veteran sales is happy to greet any and all customers, most cases, can usually tell if your serious to by a car or just kicking tires. How is it done? We both sent signals showing a need that was being addressed, one they came to the lot looking at one particular vehicle, two, the couple after pleasantries, specified and told me everything about this vehicle, down to the price. What needs did the sender give that were received?
The sender came with a specific good or need in mind, well researched, and from other questions that where posed, the key indicators received: they were not fixated on this car, even though they liked the price, how it drove, and what they knew about the Toyota vehicle. Simple deal right, they bought the used car, and the story ends with how you listened to the customer. Well, yes that happened, but the sent message told me they could pick another with them driving off with a brand-new Volkswagen, paid less than the used car, and had the privilege of putting the first miles on the vehicle. So, how did the customer who fixated on one item, end up with something totally opposite of what they came for?
The Sender/Receiver is a two-way street. First, the customer, as many sales professional may attest to, the car, though it had everything the customer wanted when they came in, the received signals which allowed me to show them another vehicle, in the same price area, and was brand new. The reason was Sending a message on the benefits, not of the new car, but the economic value of the vehicle and compared the products side by side, driving both vehicles. I didn't do anything but ask questions. And this was a key to success in sales. Stories like these are told in our sales meetings, then some are honored with awards for doing just what a customer asks.
So how does the content you sell or provide tell its story? Maybe you're selling online, and having difficulty moving a product, could it be the content is not telling the story to make it stand out from similar items elsewhere? Or perhaps the niche market doesn't know why the contents will benefit them? As you begin telling your story of the contents you provide, remember, you're the professional of your business! How you share your content, how it benefits the one who receives it, will be the next brand ambassador sending others because of the story your content brings!
"Dance your Style" on "The Powwow Trail"
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What story do I need to tell?
Imagine a time in life, anytime where the story you heard moved you to some type of action, albeit emotional, physical, or mental reaction. In this topic, the idea is to expand on your content, and how it helps you develop the planning also the telling of your story. Focus questions on the content your selling, whether it be informational, a physical good for example a shirt, or pieces of art, these are your content you are planning around. If it is visual help them to understand and see the picture without telling too much of the story. How can you focus the story, what parts of the story are relevant to the content you provide, and why should this benefit the receiver?
What is the story of the Nativebroadcastnetwork? How did we evolve, evolve some more, then switch gears to another avenue? In the beginning of this network, the story came about rather quickly. During my undergrad studies, I would work and have different jobs at call centers, auto dealerships, factories, supply chain and logistics, this story shared is from one particular call center not any particular radio tour is told here, however this job, I had opportunities to connect various authors, diplomats, business leaders, and one former President on these radio tours. The fascinating stories that some would tell, or the information on the particular business subjects, the questions the hosts raised, the answers given, some dealt with and how they shared their information, with results each guest moved on to great things in their own careers, through publishing books, and helping others. It was these stories shared not by one in particular, which gave me motivation and drive from sending ideas they spoke upon, and receiving that information, I was absorbing what the senders where saying, it was by receiving these messages or signals the content ideas started flowing. But how could this content take place? Why would this be a good idea at all?
These questions that where posed, it took a leap of faith, and confidence in what I was learning in my undergrad and graduate studies, also using the learned skills from various jobs, as well internships which made the lightbulb appear in front of me! The Ephinay happened, an idea came up and there I went, trying to run a podcast with no clue as to how to start, or even how to record one for that matter. What am I supposed to talk about? Who will listen? Where can people find the topics discussed? What happens next? Will I even turn a profit? How will this be paid for?
What happens next was chaotic, problematic, and for anyone reading, was caused due to not planning. As the previous topics mentioned, content does matter, and the topics and guests that aired in the beginning, the planning, questions, understanding and even knowing a little about the topics or even books that were discussed had some topics and shows go haywire. There was no excuse to the planning that didn't take place. From there, the research, the understanding of what goal in mind, how to better use the content to help drive an action wasn't happening. All the ideas, not matter how good imagined they could be, without proper planning of your story, the end can come quick.
What's the morale of this story? How can I take this information and use it? Why is the storytelling important? The morale of the story, like any task at hand, if you rush into it, without the proper guidance, tools, or planning, the bumpy roads will happen, and frustrations set in. With your content, whether it be a brick-n-mortar, online store, podcast, plan accordingly! Tell your story of the benefits of why, how, what your product does! Let your content help tell your story!
As you connect dots, remember part of the story is how you, the Sender tells it. If your content is selling a particular product, good, item, tell them the benefits, have knowledge of your contents, be the professional, that is why they go and tell others your story! As we continue down the Powwow trail, let your business "Dance its style" by telling what the contents are! When you send them a signal, the receiver will act in accordance to how the story is translated, and the Sender/Receiver in hopes, will return the same.
"Dance your Style" on the Powwow Trail!
As we continue on the powwow trail about content, previous posts hopefully raised some questions to be asked, and the story our content tells: whether it be products your selling, to writing a blog such as this, to engaging your audience on your website. Why should my content include my story? How can this help raise awareness, or even engage the markets which we are looking to impact? Why do we need to plan with our content?
Think about the contents of the last place you visited, or even a recent news article or podcast that you perused through. While you ponder those ideas, think about what it was that really got you engaged in what you saw? Think about the sender/receiver relationship. How did the content you heard, saw, smelled, felt, engage you to an action such as: buying, supporting, or even commenting to whatever it was moved produced the engaged action? How did the message from the sender and the content of the message move you to act on these sent signals? When did this sent message engage you to take action on it? Think about the jingle of the ad, how was it received? Did you turn the channel to another station or learn more about what you saw or heard? What about the voice or message of the sender? Did that move you to action. or even cause you to comment within your thoughts? Or think of your last interaction with a customer service provider? Did your message sent, come back the way the person on the other end received it? Or perhaps the content of the sent message got lost in translation, and the order was incomplete.
As you start thinking about these questions, what is happening in this storytelling of content, the hopes of engagement to an action. The content here through the questions posed, is to understand storytelling. Though you may be confused on what is taking place, the storytelling part is taking place the minute you read through the title. If you made it this far, you now have learned the twist of this particular story. Is this a story within a story? Does this story lead me to a desired action of the writer's intentions? Think about the last article you read, or even class you attended. The writer sent a message to all the readers, some will engage, some will share the story, some will even argue, in all examples and questions posed, the story had the affect which you the sender, business owner, creator, marketer, on down the management line, your story, is the idea of how storytelling is a way to use content.
So how are you telling your story today? We hope to start you with our story, in the next article, along with the topics of planning, strategy, marketing, will be a part of the journey that will be told along the way. What is your story? How can we learn more of your story? Where can we find more so we can help you start telling your story!!
Listen to the podcast as we start building on Storytelling-https://anchor.fm/nativepodcastnetwork
The purpose of this article is to get you to ask questions, use critical thinking and hone your skills, using the content and expand to the target audience that are desired to reach. Content as mentioned in one of the networks recent podcast matters. Why, does your content matter? How do we need to look at the contents of what we are selling, informing, educating, investing, servicing, to branding? As you think of the broad topic of what content is, the goal is not to provide you the easy answer, but help use these examples, take them, expand on how the content which your business, podcast, focus group, entities, are using, too how creating around the information received from the markets they are invested in, as well marketing too.
With the first part, any content that is used, whether it be our voice to share knowledge through podcasting, or vlogging to sharing knowledge, or the salesperson, emailing, calling, the content and knowledge is where they are (i.e. cars on the lot, service bay, finance department, sales department, human resources, depending on size of car lot), it's the content, how our knowledge helps the consumer or audience your targeting, to make the decision and lead it to an action. What does this mean? On the sister network anchor.fm the content is this subject, defining, and showing examples through voice, or if you're reading the words now. The same as the satellite radio, to the news station in your hometown, the content is drawing you the receiver to what the sender is showing visually and verbally. How does this pertain to content? The content of depending on the source and where information is sent from, the receiver, will always use the content that is sent, and process it to make a choice to buy, sell, visit, read, or however the content is intended to make the receiver act.
The same with podcast to brick-and-mortar stores, content is what drives consumers to your message. For example, when you receive information, the sender is directing you to an action, the action is a process of the content involved, this is a small example of sender/receiver and how human behavior drives content, content creation, content marketing, content sales. By definition any company will use these and will use any words mentioned to develop the plan of how their content serves a need. How does your content create a need? What is sent to the receiver to drive them to awareness? Where does the sender help find information? How can the receiver's needs be reassured the results of what the content ensues? Why does the content provide what others are not providing? Always ask a question to ensure your hitting the goal of what your content is looking to produce. What type of results do I want from my business? What is the content providing which many can benefit from?
As you look and think of your content, think of your examples in your business, your strategy, how you market to those you want to bring in. Content allows the Sender/receiver to flow, however, with caution, with any set of information, there is always room for mistranslation, and interpretations will not always be clear. When the message is not received clearly, the Sender will end up with a headache, which most business can define as a complaint. When you think of your content, I hope this brief discussion and examples help you think outside the box in your industry! Find solutions to why some content may be over excessive, while you may not be giving enough information to the receiver to make a decision on the content your providing! As we continue to grow and look at our content, the next article hopes to look at our content more in-depth, and then start planning for content marketing, content strategy, to content branding! Join us and leave a comment or criticism! It only helps to grow and build more and better content!
Let's Talk Content
What comes to your mind when your asked about content? maybe the question never arose, however, when you write a blog, podcast, or having a brick-and-mortar store, to vlogging, how does one decide what content is works, who will be interested in the contents of our store, website, podcast, to vlogs? Why should this be considered as we start any project?
If you have been like me, stuck in a rut, trying to find out how can I make my content stand out, the hopes are to shed some light in helping find a plan, raise critical thinking, which enables our content to reach farther, grow listeners if that is the idea, to have engagement on your website, to selling your products in your brick-n-mortar store, to having more listeners or viewers, these are all part of how your content plays a role in what you are providing.
What is content? Per merriamwebster.com- it is something contained, pertaining to a certain work, or principal substance. * To help with a simple way to think or look at it, this particular blog. The content is about content. Content, if you are brick and mortar store, or an online store, to a podcastor or web builder the content within your store will fit the definition of the product, information, etc, to the target audience you are trying to reach. Without overwhelming information, this site hopes to help you, guide you, and join with you, on our story as we head down the Powwow Trail, dancing your style.
What content we want to bring is broad and general information, to help you the reader, listener, to take an action, which will hope find solutions to your business needs, or just to raise discussion or questions, which may be raised in our own content creation.
Why give us a chance? Why look at our content? With 25 years of working various fields, from sales, management, to marketing, and leadership, while holding an MBA and BSBA, sometimes knowledge wherever it is gained helps build networks to grow and build even stronger networks for the future. We want to help you not only grow your content, whether it be as mentioned a brick-n-mortar store, to your podcast, online store, to start-up, sharing knowledge is a passion, as well storytelling, content creation is the reason for this particular blog.
We invite you to listen in as we talk more on content and hear more as we move on down the Powwow Trail, anchor.fm/nativepodcastnetwork. While you listen to the episode, stories are told, but also different thinking points are given, to help the listener, as the definition pointed out find ways to start planning around the content you the reader wants to take to your target audience. Content is what you want to take and build a plan to share with others. As we continue on and prepare for the next few topics on content, ask questions, what type of content do I have? Why do consumers engage with my content? How does my content stand out? where are consumers able to find my content? As you consider the questions, take your creativity, start your plan and build around that. From there we can take you on how the Sender-Receiver plays in building content. Listen in to the episodes available on anchor.fm or on apple podcasts.
Join us as we start to build and help you find solutions to make your content stand out!
DEPARTMENT OF THE INTERIOR
Native Broadcast - Staff Writer