Adding New Content, or Making content more relevant?

 The purpose of this article is to get you to ask questions, use critical thinking and hone your skills, using the content and expand to the target audience that are desired to reach. Content as mentioned in one of the networks recent podcast matters. Why, does your content matter? How do we need to look at the contents of what we are selling, informing, educating, investing, servicing, to branding? As you think of the broad topic of what content is, the goal is not to provide you the easy answer, but help use these examples, take them, expand on how the content which your business, podcast, focus group, entities, are using, too how creating around the information received from the markets they are invested in, as well marketing too.
With the first part, any content that is used, whether it be our voice to share knowledge through podcasting, or vlogging to sharing knowledge, or the salesperson, emailing, calling, the content and knowledge is where they are (i.e. cars on the lot, service bay, finance department, sales department, human resources, depending on size of car lot), it's the content, how our knowledge helps the consumer or audience your targeting, to make the decision and lead it to an action. What does this mean? On the sister network anchor.fm the content is this subject, defining, and showing examples through voice, or if you're reading the words now. The same as the satellite radio, to the news station in your hometown, the content is drawing you the receiver to what the sender is showing visually and verbally. How does this pertain to content? The content of depending on the source and where information is sent from, the receiver, will always use the content that is sent, and process it to make a choice to buy, sell, visit, read, or however the content is intended to make the receiver act.
The same with podcast to brick-and-mortar stores, content is what drives consumers to your message. For example, when you receive information, the sender is directing you to an action, the action is a process of the content involved, this is a small example of sender/receiver and how human behavior drives content, content creation, content marketing, content sales. By definition any company will use these and will use any words mentioned to develop the plan of how their content serves a need. How does your content create a need? What is sent to the receiver to drive them to awareness? Where does the sender help find information? How can the receiver's needs be reassured the results of what the content ensues? Why does the content provide what others are not providing? Always ask a question to ensure your hitting the goal of what your content is looking to produce. What type of results do I want from my business? What is the content providing which many can benefit from?
As you look and think of your content, think of your examples in your business, your strategy, how you market to those you want to bring in. Content allows the Sender/receiver to flow, however, with caution, with any set of information, there is always room for mistranslation, and interpretations will not always be clear. When the message is not received clearly, the Sender will end up with a headache, which most business can define as a complaint. When you think of your content, I hope this brief discussion and examples help you think outside the box in your industry! Find solutions to why some content may be over excessive, while you may not be giving enough information to the receiver to make a decision on the content your providing! As we continue to grow and look at our content, the next article hopes to look at our content more in-depth, and then start planning for content marketing, content strategy, to content branding! Join us and leave a comment or criticism! It only helps to grow and build more and better content!